P Money - "The Calling" Created and launched by apprentices

Grime star P Money works in collaboration with young apprentices to create a grime video "The Calling". The video has been directed by Mike Walker with SBTV.

Apprentice credits:

Lilly Hudson – Production Assistant Apprentice
Kacy Ruff – Hair Professional Apprentice
Katie Harvey – Electrical Apprentice

The Department for Education has today announced an innovative new partnership with entrepreneur and SBTV founder, Jamal Edwards, to help extend the reach of its Fire It Up apprenticeships campaign.

The partnership, which is the first of its kind for the Department for Education, sees Jamal Edwards work alongside seven apprentices to record, produce, and launch an exclusive new soundtrack and music video to celebrate apprenticeships. The project is designed to showcase apprentice talent and the diverse range of opportunities that apprenticeships offer, beyond those that might traditionally be associated with this career route.

Jamal Edwards is the executive producer for the track, which is produced by Teddy Music. It features grime artist P Money, supported by apprentices from professions spanning drone engineering, sound and video production, lighting and hair & make-up. The lyrics are inspired by P Money’s own experience of starting out in his career and reflect the spark, energy and determination of apprentices.