Content and Comms Marketing Lead

  • Apprenticeship Reference: 1309898766-2
  • Date Posted: 1 May 2024
  • Apprentice Employer: In Technology Group
  • Location: Crewe, Cheshire
  • Apprentice Pay: On Application
  • Apprenticeship Sector: Sales & Marketing, Driving, Marketing, PR & Communications, Social care
  • Apprenticeship Type: Permanent
  • Work Hours: Full Time

About this Apprenticeship

Lead in Marketing Communications & Content(MarComms)

Up to 34,000 DOE

Onsite in Crewe (Hybrid after probation)

We are a well-established global B2B corporation in search of a talented individual to fill the role of MarComms Lead. Joining our close-knit team of marketing professionals, you will report directly to the Head of Marketing, benefiting from exceptional mentorship and opportunities for professional growth.

Key Responsibilities:

As the MarComms Lead, you will spearhead various significant marketing initiatives, focusing on crafting written, photographic, and video content for several key projects:

  • Product Photography & Videography - Showcasing the excellence of our products through compelling visuals.
  • Web Content - Ensuring consistency and excellence in content across our diverse family of brands.
  • Content Writing: Harnessing our remarkable customer success stories to enhance our brand presence.

In addition to content creation, you will play a pivotal role in driving the consumption of this content through strategic marketing campaigns. This includes proactive engagement with trending topics, news stories, and local events, as well as supporting the implementation and strategy of marketing initiatives.

Furthermore, you will collaborate with a social media apprentice to maximize our online presence and engagement.

Responsibilities:

  • Support the marketing team in various MarComms activities, encompassing content creation for all channels, employer branding, and online/offline campaigns.
  • Contribute to and shape marketing communications and brand strategy across EMEA, with some global exposure, including the USA.

Skills and Experience (Essential):

  • 1-2 years of relevant experience in communications and/or marketing.
  • Hold an undergraduate degree (2:1 or higher) or equivalent qualification (HND, Apprenticeship, etc.).
  • Exceptional writing skills with a keen eye for detail and accuracy.
  • Proficiency in Adobe Creative Cloud applications.
  • Familiarity with marketing theory and best practices.
  • Copywriting expertise.
  • Basic understanding of marketing principles such as marketing mix and customer journeys.

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.